PROČISTŠÍMOST

PROČISTŠÍMOST is a strategic initiative focused on addressing long-term challenges in waste management in the city of Most. The project was created in response to the growing need for effective waste management and upcoming legislative changes. Our task was to create a comprehensive communication strategy that would not only educate citizens about proper waste sorting but also inform them about the financial aspects of the entire system. The campaign focuses on two main goals: how to effectively communicate the need for funding to handle the situation and how to spread awareness about proper waste sorting among city residents.